If you’re running an Amazon agency—or thinking about starting one—you already know that getting clients is half the battle. An Amazon agency is a service-based business that helps brands grow their presence and sales on Amazon. From managing PPC campaigns and optimizing listings to handling account issues, these agencies play a crucial role in helping sellers succeed on the world’s largest e-commerce platform
Now, with so many agencies out there, the real challenge is standing out and connecting with potential clients. That’s where cold emailing comes in.
Despite what some people say, cold email isn’t dead—it’s just evolved. In fact, according to a recent study by Backlinko, the average cold email response rate is around 8.5%, and with the right strategy, it can go much higher. For Amazon agencies, cold emails are still one of the fastest, most cost-effective ways to start conversations, land discovery calls, and close new business.
In this article, we’ll walk you through everything you need to know about writing cold emails that actually get replies—from understanding your target audience to crafting subject lines and templates that work. Whether you’re just starting out or looking to improve your current outreach, you’ll find plenty of actionable tips and real examples to help you grow your agency faster.
What Is an Amazon Agency Cold Calling Email?
Let’s break it down simply.
An Amazon agency cold calling email is a message sent to someone who hasn’t heard of your agency before—usually a brand or seller on Amazon—to introduce your services and spark a conversation. It’s a way to reach out to potential clients who might need help with things like advertising, product listings, or account management, but haven’t come to you yet.
Cold Calling vs. Cold Emailing
Cold calling and cold emailing are both outreach methods, but they’re very different in how they feel—and how people react to them.
- Cold calling is when you call someone out of the blue. It can catch them off guard, interrupt their day, and often feels pushy.
- Cold emailing, on the other hand, gives the person time to read, think, and respond when it’s convenient. It’s less intrusive, and if done right, much more professional and respectful.
For Amazon agencies, cold emailing is the smarter move. Why? Because your audience—brand owners, eCommerce managers, or entrepreneurs—are busy people. They’re constantly checking their inboxes for supplier updates, customer questions, and marketing opportunities. A well-written email can slide right in and grab attention without being annoying.
Why Emails Work Better for Amazon Agencies in 2025
In 2025, cold emails are working better than ever for agencies, especially those in the Amazon space. Here’s why:
- People prefer to read over being called unexpectedly—especially professionals.
- With tools like email personalization, automation, and tracking, you can scale your outreach without sounding robotic.
- Many brands are looking for Amazon help but haven’t taken the first step—your email might show up at just the right time.
- Unlike calls, emails leave a trail. Prospects can forward them, come back to them later, or even share them with decision-makers.
Why Cold Emails Are Crucial for Amazon Agencies
Running an Amazon agency is competitive. There are tons of agencies offering similar services—so how do you stand out and get noticed by the right clients?
The answer: cold emails.
Scaling Outreach to Get Clients
One of the biggest reasons cold emailing is so important is because it helps you scale. Instead of waiting for leads to find you through word-of-mouth or ads, you take control. With cold emails, you can reach out to dozens (or even hundreds) of potential clients every week—without spending a fortune.
It’s like putting your agency in front of people who didn’t even know they needed you—until your email shows up with a solution to a problem they’ve been struggling with.
How Top Agencies Use Outbound to Win High-Value Brands
The most successful Amazon agencies aren’t sitting around hoping for referrals. They’re using smart outbound strategies—especially cold emails—to connect with high-value brands.
They:
- Research brands that are already selling on Amazon (but not doing a great job).
- Identify pain points (bad listings, poor reviews, weak ad strategy).
- Send targeted, personalized emails offering real value.
This is how agencies land big clients who might not have been actively looking for help—but realize they need it after reading your message.
Industry Trends and Stats
Cold outreach isn’t just a nice-to-have—it’s a proven strategy. According to a report by HubSpot, 78% of decision-makers say they’ve taken a meeting or responded to a cold email. And when done right, cold email response rates can reach 10% or higher, especially with strong personalization and follow-up sequences.
In 2025, more agencies are shifting away from paid ads and doubling down on email because it’s low-cost, direct, and scalable. Plus, with tools like Lemlist, Instantly, and Apollo, even small teams can run high-quality outbound campaigns that feel personal—not spammy.
Understanding Your Target Audience
Before you hit “send” on any cold email, it’s crucial to know exactly who you’re trying to reach. The more specific and relevant your message is, the better chance you have of getting a response.
Who Should You Reach Out To?
As an Amazon agency, your ideal clients will usually fall into one of these three groups:
- FBA Sellers – These are individuals or small teams using Amazon’s Fulfilled by Amazon (FBA) program. They often need help with listings, PPC ads, or scaling their brand.
- DTC Brands (Direct-to-Consumer) – These are established brands that primarily sell on their own websites, but might be missing out on the Amazon opportunity—or struggling to make it work.
- Private Label Owners – These sellers create their own branded products and often face challenges with visibility, competition, or growing ad costs.
These groups all have different goals, but they share one thing in common: they want to grow, and they know Amazon is a key channel.
Where to Find These Prospects
Luckily, your future clients are hiding in plain sight—you just need to know where to look:
- LinkedIn – A goldmine for finding brand founders, marketing managers, or eCommerce leads. Use search filters like “Founder + Amazon” or “eCommerce Manager.”
- Amazon Itself – Look for products in specific niches with weak listings, few reviews, or poor ad placements. These are signs the seller might need your help.
- DTC Brand Websites – If a brand has a slick website but a weak Amazon presence (or none at all), that’s a perfect prospect. You can usually find contact info or LinkedIn profiles from their “About” or “Team” pages.
How to Research and Personalize
Cold emails only work when they feel personal—not copy-pasted. That means doing a little research before hitting send.
Here’s how to personalize effectively:
- Mention their brand or product by name.
- Point out something specific: “I noticed your product is ranking #12 for [keyword]—there’s room to improve.”
- Highlight a missed opportunity: “Your Amazon listing doesn’t have A+ content, which could boost conversions.”
- Connect on a shared interest if you find one (same city, mutual connections, niche market, etc.).
Key Elements of a High-Converting Cold Email
Writing a cold email that actually gets replies isn’t about being clever or salesy—it’s about being clear, relevant, and valuable. When someone opens your message, they’re making a split-second decision: “Is this worth my time?” Your job is to make sure the answer is yes.
Here are the 5 key elements that make an Amazon agency cold email convert:
Subject Line – Make It Personalized + Curiosity-Driven
Your subject line is the first thing they see. If it doesn’t catch their attention, nothing else matters.
Avoid generic lines like “Grow your Amazon sales” or “Quick chat?” They’re overused and scream “spam.”
Instead, go for a mix of personalization + curiosity:
- “Saw your Amazon product—had a quick idea”
- “Question about [Brand Name] on Amazon”
- “[First Name], quick thought about your listings”
Short, casual, and relevant works best. Bonus tip: lowercase subject lines often feel more personal.
First Line – Hook Them Fast
The first line is your chance to show you’ve done your homework. If the reader thinks, “Okay, this isn’t a copy-paste message,” they’ll keep reading.
Examples:
- “I came across your [product name] while looking for [category] and noticed you’re ranking on page 2—interesting opportunity there.”
- “Love the branding on your DTC site. Just checked Amazon and noticed you’re not on there yet—are you planning to expand?”
Make it about them, not you. Curiosity and relevance are your best friends here.
Value Proposition – Solve a Real Pain
Next, show them what you can do—and why it matters.
This isn’t a full pitch. It’s a teaser of the value you bring:
- “We help DTC brands expand to Amazon without eating up internal resources.”
- “I help brands like yours improve their listings and reduce wasted ad spend.”
Focus on results, not services. Speak to problems they actually care about—like poor visibility, low conversions, or high ACoS.
Social Proof – Brief Credibility or Results
Now that they’re interested, give them a reason to trust you.
This could be:
- A client you’ve worked with: “We recently helped [Brand Name] grow from 5k to 30k/month on Amazon.”
- A result: “Helped a supplement brand cut ACoS by 40% in 6 weeks.”
- A link to your agency’s site, case study, or LinkedIn (but keep it subtle).
You don’t need to brag—just reassure them you know what you’re doing.
CTA – Clear, Low-Friction Call to Action
End with a simple, no-pressure ask.
Bad: “Let me know if you’re interested.”
Better: “Would you be open to a 15-minute call next week?”
Best: “Open to a quick chat this week to see if this is worth exploring?”
The goal is to make it easy for them to say yes—or at least reply.
Top Mistakes to Avoid in Cold Emails
Even with the best intentions, it’s easy to make mistakes that instantly turn off your reader. A great cold email feels natural, relevant, and respectful. A bad one? It gets deleted before it’s even fully read.
Here are the top cold email mistakes Amazon agencies should avoid:
Being Too Pushy
Nobody likes getting a sales pitch in their inbox—especially from a stranger. If your email sounds like you’re trying to close a deal right away, chances are, it’s going straight to trash.
Instead of writing something like:
“We can help you grow 5x—let’s hop on a call tomorrow!”
Try something softer:
“If it makes sense, open to a quick chat to see if we’re a fit?”
Focus on starting a conversation, not making a sale on the spot.
Writing Long Paragraphs
Your prospect is probably checking their inbox on their phone, in between meetings, or during lunch. If they see a wall of text, they’ll skip it.
Break your email into short, readable chunks. Use:
- 1–2 line paragraphs
- Clear spacing
- Bullet points (if needed)
Think of your email like a text message—not a blog post.
Using Generic Templates
Templates can save time, but if they sound like something you copied from a cold email playbook, they won’t work.
Avoid messages like:
“Hi, I’m reaching out to offer my Amazon optimization services to your company…”
That feels robotic and instantly forgettable.
Instead, personalize with real details:
“I noticed your product [X] has strong reviews but isn’t ranking for [keyword]. Thought I’d share a quick idea.”
Templates are fine—but personalize every email so it feels human.
Not Following Up
Most replies don’t come from the first email—they come from the follow-up.
If you send one email and never follow up, you’re missing out on 80% of your chances. People are busy. They miss things. A polite reminder can make all the difference.
Use a simple follow-up like:
“Hey [First Name], just circling back in case this got buried. Still open to a quick chat if this is relevant.”
Keep it short, friendly, and spaced out over a few days.
1. Warm-Style Outreach (Personal + Light)
Subject: quick idea for [Brand Name] on Amazon
Hi [First Name],
Came across [Brand Name] while browsing [category/product] and was really impressed by the branding—super clean.
Noticed your product on Amazon too, and thought you might be leaving a bit of growth on the table. I run an agency that helps brands like yours scale on Amazon without drowning in ads or logistics.
Would you be open to a quick call next week to share some ideas?
Cheers,
[Your Name]
[Your Signature]
2. Direct Pitch (Straight to the Point)
Subject: [Brand Name] – quick Amazon growth idea
Hey [First Name],
I help brands like [similar brand or niche] grow on Amazon—usually by improving listings, fixing ad spend leaks, and boosting conversions.
Saw your store/product on Amazon and figured this might be relevant. We recently helped a similar brand hit 6-figures/month in 90 days.
Open to a 15-minute call this week to see if we can help [Brand Name] too?
Best,
[Your Name]
3. Value-First Email (Give Before You Ask)
Subject: quick insight on your Amazon listings
Hi [First Name],
I took a quick look at your Amazon product page—noticed a few easy wins (like missing A+ content + unoptimized keywords) that could boost visibility and conversions.
I run an agency that helps brands turn those small changes into big results—without eating up their in-house bandwidth.
Want me to send over a short video audit with a few tips?
Best,
[Your Name]
4. Follow-Up Email (After No Reply)
Subject: quick nudge on my last email Hey [First Name],
Just wanted to follow up in case my last email got buried. I had a few thoughts about [Brand Name]’s Amazon presence and think there’s some untapped growth potential.
Still open to a short call to see if this is worth exploring?
Cheers,
[Your Name]
5. Re-Engagement Email (If They Went Cold After a Call or Initial Reply)
Subject: still thinking about [Brand Name]’s Amazon strategy?
Hey [First Name],
Totally understand if now’s not the right time, but figured I’d check in.
If Amazon is still part of your 2025 growth goals, happy to revisit our chat or send over some fresh ideas. No pressure at all—just here to help if you need it.
Hope Q2’s treating you well so far!
Warmly,
[Your Name]
Cold Email Strategy for Amazon Agency Growth
A good cold email isn’t just about writing—it’s about building the right system behind it. The best-performing Amazon agencies treat cold outreach like a repeatable engine, not a one-time hustle. Here’s how to build that engine from the ground up.
How to Build an Outreach List
Everything starts with a solid list.
You want to find brands that are a good fit—not just any seller with a product on Amazon.
Here’s how to find quality prospects:
- Amazon: Search your niche, look for listings with weak images, poor reviews, or unoptimized copy.
- DTC websites: Find brands that look great on Shopify but are either missing on Amazon—or doing it badly.
- LinkedIn: Search for founders, brand managers, or eCommerce leads at smaller to mid-sized companies.
Pro Tip: Keep a spreadsheet or use a CRM to track names, company, email, product link, and a note on what you observed (like poor A+ content or ad issues).
Tools to Use
Here are some top tools to help you find emails, personalize, and automate without sounding like a robot:
- Hunter.io – Find verified email addresses from company domains.
- Apollo.io – Search and enrich B2B contacts + export lead lists easily.
- Instantly.ai – Great for sending automated campaigns and handling follow-ups with deliverability in mind.
- Lemlist – Personalization at scale with dynamic images, video, and custom lines.
- NeverBounce – Clean your email list to avoid bounce backs and spam flags.
- Google Sheets/Notion – Organize leads and track notes if you’re starting out lean.
Pick the stack that fits your budget and workflow. Even 2–3 of these tools can make a huge difference.
Campaign Setup: Cadence, Follow-Ups, Tracking
Your outreach campaign should feel natural—not like spam.
Here’s a basic cold email cadence to follow:
- Day 1 – Initial email
- Day 3–4 – Friendly follow-up (“just checking in…”)
- Day 7–8 – Value-add follow-up (offer a tip, insight, or audit)
- Day 14 – Final nudge (“okay to close the loop?”)
Tips:
- Keep emails short and spaced out.
- Use tracking tools to monitor open rates, clicks, and replies.
- If someone opens multiple times but doesn’t reply, consider a more personalized manual follow-up.
A/B Testing Emails
Don’t guess—test.
Split test 2–3 variations of each part of your email:
- Subject lines: curiosity vs. direct
- First lines: compliment vs. problem statement
- CTAs: “quick chat” vs. “send over ideas?”
Case Studies or Real Examples
Sometimes the best way to understand how something works is to see it in action. Whether you’re just starting your outreach or refining a system that’s already working, these case-style examples show what’s possible with cold emails done right.
How We Booked 10 Calls in 2 Weeks Using Cold Email
A mid-sized Amazon agency focused on wellness and beauty brands decided to test a cold email strategy instead of relying solely on referrals and inbound leads.
Here’s what they did:
- Built a list of 150 DTC brands that were not leveraging Amazon or had poorly optimized listings.
- Used Hunter.io and Apollo to find founder or eCommerce manager emails.
- Set up a 4-step campaign in Instantly, with a casual first message and 3 follow-ups spaced over 10 days.
- Personalized the first line of each email with a compliment or quick product insight.
Results:
- 65% open rate
- 19 replies
- 10 booked calls
- 2 deals closed in the first month worth over $6,000/month in retainer revenue
The kicker? The whole campaign took under 5 hours to build and run.
Example: Cleaning Brand Expansion
Another agency that specializes in household products spotted a small cleaning brand selling on Shopify—but totally absent from Amazon.
Their email pointed out:
“Noticed your flagship cleaning spray has 500+ 5-star reviews on your site, but I couldn’t find it on Amazon. That’s likely 20–30% of revenue missing monthly.”
That one email started a conversation, and two months later, the agency was handling full Amazon setup, listings, and ads—resulting in a $40k/month new revenue channel for the client.
Testimonials & Outreach Wins
Even simple responses can be big wins when you’re building outbound systems. Here are a few hypothetical but realistic examples of how founders respond:
“Hey, this is super relevant—let’s talk next week.”
“Appreciate the insights! We’ve been meaning to do something about our Amazon side.”
“Not ready now, but can we reconnect in a month?”
These types of replies show interest and create an opening. With good follow-up and timing, many cold leads convert into warm clients.
Cold Email + LinkedIn Combo Strategy
If you really want to stand out and increase your chances of getting replies, don’t just rely on email—meet your prospects where they’re already active. For many founders, eCommerce managers, and brand owners, that place is LinkedIn.
By combining cold email with smart LinkedIn outreach, you build familiarity and trust faster—which leads to more conversations.
Why Multi-Channel Works
Think about it: if someone gets your email and then sees your name pop up on LinkedIn a day later, you’re no longer a stranger. You’re a real person, not just another pitch in their inbox.
Multi-touch = more credibility + more visibility.
In fact, some outreach campaigns see 2x–3x higher reply rates just by adding LinkedIn touches into the mix.
How to Combine Cold Email + LinkedIn
Here’s a simple outreach flow you can use:
Day 1 – Cold Email
Send your personalized cold email to introduce yourself and offer value.
Day 2 – LinkedIn Visit & Connect
View their profile (they’ll usually get notified) and send a non-pitchy connection request:
“Hey [Name], came across [Brand] and loved the product design. Sent over a quick email—thought I’d connect here too.”
Day 4 – LinkedIn Follow-Up (if connected)
Once they accept, follow up with a short DM:
“Hey [Name], just looping back on the note I sent—had a few ideas for your Amazon listings. Happy to send them over if it’s relevant.”
Day 7 – Email Follow-Up
Circle back via email with a friendly nudge.
Tips for Success
- Don’t pitch in the LinkedIn connection message. Keep it casual and human.
- Keep LinkedIn DMs short, helpful, and in sync with your email messaging.
- Use tools like PhantomBuster or Clay (advanced) to semi-automate this multi-channel flow at scale.
Legal & Ethical Considerations
Before hitting “send” on your cold email campaigns, it’s important to understand the legal landscape. Cold outreach can be a powerful tool—but only if it’s done the right way.
Whether you’re in the U.S., Europe, or sending to global prospects, staying compliant with email laws like CAN-SPAM and GDPR helps protect your agency’s reputation—and keeps your emails out of spam folders.
GDPR & CAN-SPAM: The Basics
Here’s a quick overview of the two major email regulations:
- CAN-SPAM (U.S.)
- You can email businesses, even without permission—but you must give them a way to opt out.
- Your identity must be clear (no fake names/emails).
- You must include a valid physical mailing address.
- You can email businesses, even without permission—but you must give them a way to opt out.
- GDPR (EU/UK)
- You must have a legitimate interest in contacting someone (e.g., B2B outreach to relevant decision-makers).
- The email should be relevant to their role and industry.
- You must offer a clear way to opt out and honor all unsubscribe requests.
- You must have a legitimate interest in contacting someone (e.g., B2B outreach to relevant decision-makers).
How to Stay Compliant
Here are best practices to ensure your cold emails are both ethical and legal:
- Only contact B2B prospects who would reasonably benefit from your offer (e.g., an Amazon brand manager or founder).
- Always include your real name, company info, and a working unsubscribe link (or a simple “reply ‘no thanks’” message).
- Don’t use misleading subject lines or bait-and-switch tactics.
- Keep a do-not-contact list and remove anyone who unsubscribes or says they’re not interested.
- Use reputable tools like Instantly, Lemlist, or Mailshake that help manage compliance automatically.
Opt-Out Language That Works
Here are a few friendly, non-spammy ways to add opt-out language at the bottom of your emails:
- “If this isn’t relevant, just reply ‘no thanks’ and I won’t reach out again.”
- “Don’t want emails like this? Let me know—I’ll remove you right away.”
- “To stop receiving messages from me, just reply with ‘unsubscribe.’”
This not only keeps you compliant—it makes you more trustworthy in the eyes of the prospect.
Final Thoughts: Mastering Cold Emails as an Amazon Agency
Cold email might sound old-school—but when done right, it’s still one of the most powerful tools for Amazon agencies looking to grow in 2025.
It’s scalable. It’s cost-effective. And most importantly—it works.
With the right strategy, tools, and messaging, cold outreach can:
- Land you high-value clients on autopilot
- Start real conversations with DTC brands and private label sellers
- Help you stand out in a crowded Amazon services space
But like anything else, it’s not a one-and-done move. The agencies seeing the best results are the ones constantly testing subject lines, tweaking CTAs, and personalizing their outreach based on what works.
So here’s your next step:
Pick one template from this guide and send it to 10 prospects this week.
Track what happens. Learn. Tweak. Repeat.
Want to Go Deeper?
- [Download all the cold email templates] as a free swipe file
- Join our newsletter for weekly cold outreach tips
- Or if you’d rather have us do the outreach for you, [book a free strategy call here]
Mastering cold email isn’t just about growing your pipeline—it’s about creating real opportunities with brands you believe in.
You’ve got the tools. Now go make it happen.
Extra SEO Boost: On-Page Optimization Checklist
| Element | Optimization |
| Keyword in Title | Use your exact target keyword in the title: “Amazon Agency Cold Calling Email: The Ultimate Outreach Guide” |
| Keyword in URL | Keep it short and SEO-friendly: /amazon-agency-cold-calling-email |
| Meta Description | Write a compelling meta: “Struggling to land clients? This Amazon agency cold calling email guide shows you how to book high-value leads fast. Templates included!” |
| Keyword in First 100 Words | Mention your keyword naturally in the intro (already done!) |
| Headers (H2s & H3s) | Break content with clear H2s & H3s, all related to the main keyword |
| Internal Links | Link to other relevant blog posts (e.g., “Amazon PPC guide,” “Client onboarding for agencies”) |
| External Links | Add links to helpful tools (Hunter, Lemlist), and legal sites (GDPR, CAN-SPAM info) |
| Image Alt Text | Add images like “cold email campaign screenshot” or “Amazon product listing” with alt tags like: “amazon agency cold calling email example” |
| Schema Markup (Optional) | Add FAQ schema for a few key questions to boost visibility in search results |
Tips to Make Your Article Engaging & Reader-Friendly
1. Real Templates (Swipe Files)
People love plug-and-play templates. Don’t just talk theory—show exactly what to say. You’ve already included 3–5 solid cold email templates, which is gold.
Bonus Tip: Add a call-to-action like “Download all templates as a free PDF swipe file.”
2. Personal Stories or Case Studies
Mini case studies—even hypothetical ones—make the content feel real and relatable. You nailed this with:
- “Booked 10 calls in 2 weeks”
- Cleaning brand outreach example
Pro Tip: Use first-person storytelling when possible. It builds trust fast.
3. Conversational, Human Tone
Skip the corporate lingo. Talk like you’re explaining things to a friend who’s just getting started with outreach.
Instead of: “Optimized outreach methodology…”
Try: “Here’s the system we use to land Amazon clients without chasing leads all day.”
4. Screenshots or Visuals
Add email breakdown screenshots, inbox reply wins, or lead list examples to break up text and boost credibility.
Even mock screenshots work great—just blur names/logos for privacy.
5. Practical Tool Mentions
Readers love when you share tools they can actually use. You’ve already included smart tools like:
- Hunter.io
- Lemlist
- Instantly
- Apollo.io
- NeverBounce
You could even do a mini comparison table or “our stack” callout.
6. Downloadable PDF (Lead Magnet)
Wrap your templates, checklists, and cold email tips into a clean 2–3 page PDF. Offer it as a free download with a CTA like:
“Want to save this for later? Get the full cold email toolkit (templates, tools, checklist) in one free PDF.”
This not only adds value—it helps grow your email list or agency leads.
If you’d like, I can:
- Design the downloadable checklist PDF
- Write a lead magnet CTA
- Create a visual breakdown of a cold email (like a screenshot with arrows/labels)
FAQs About Cold Emails for Amazon Agencies
1. Are cold emails still effective for Amazon agencies in 2025?
Yes, absolutely. Cold emails continue to be one of the most cost-effective ways to reach DTC brands, private label sellers, and FBA businesses. When personalized and targeted correctly, cold emails can lead to high-quality conversations and clients—even in a crowded marketplace.
2. Is cold emailing legal for B2B outreach?
Yes, cold emailing is legal for B2B as long as you follow compliance guidelines like CAN-SPAM (USA) and GDPR (Europe). Always include a clear opt-out option, be transparent about who you are, and only email relevant prospects who might benefit from your service.
3. How do I find emails for Amazon brand owners?
You can use tools like Hunter.io, Apollo, Instantly, or LinkedIn Sales Navigator to find accurate business email addresses. Start by identifying target brands on Amazon, then look them up via their website or LinkedIn.
4. What should I write in the subject line of a cold email?
Use something personalized and curiosity-driven, like:
- “Quick idea for [BrandName] on Amazon”
- “Noticed your best-seller—one suggestion”
- “Love what you’re building—thought I’d reach out”
The goal is to get them to open, not to sell in the subject.
5. How many follow-ups should I send after the first cold email?
Generally, 3–4 follow-ups over a 7–10-day window works well. Don’t be pushy space them out, offer value in each one, and mix up the tone to feel more conversational.
